“Chicken parm you taste so good,” sung to the Nationwide Jingle… Iconic, viral, invasive, amazing, annoying. It was parodied on SNL, sung on stage at the Country Music Awards, and called out by the announcers during NFL games. And this is the spot that started it all. Want to see more? There’s an entire campaign of them, just ask and I’ll send them your way.

This shoot kicked off a long-running relationship between our directors, Ogilvy and our client.

Directors: Josh & Xander of RadicalMedia

Editor: Chris Franklin of Big Sky Edit

Leslie Odom Jr. When he sings, all is right with the world. We filmed him at the iconic Avatar Studio in New York City. You never knows what to expect with a celebrity on your first time out…but in this case, it worked. Vignettes were filmed at a later date, some in the NY area and others in Los Angeles.

Directors: Josh and Xander of Radical Media

Editor: Chris Franklin of Big Sky

Two big personalities: Peyton Manning and Brad Paisley. Two long shoot days. One small studio. How much content could we capture? Nine scripted spots, an interview that became spots, 15 social media clips, and 70 gifs…not to mention still imagery and radio. Two days can sometimes feel like two years.

Director: Jody Hill of Caviar Films

Editor: Chris Franklin of Big Sky Edit

This spot speaks for itself. The acting. The hug. The eye roll. Who doesn’t love a good eye roll?

Directors: The Pelorian Brothers of MJZ

Editor: Tom Scherma of Cosmo Street.

Nationwide “Goals” highlights one aspiring football player’s quest to be the best—not just in football, but in life. We cast real kids in the Toronto area. Our hero’s speech to his class was inspiring, and despite never having acted before he was phenomenal.

Director: Mark Albiston.

Editor: Chris Franklin.

Our sophomore effort for software giant SAP. An around-the-world shoot took us to all sorts of fun locations: South Africa, India, Hong Kong, London. It was a doozy this one…challenges galore. These spots have it all: live action and animation. Challenging locations and logistical issues that were both bananas and thankfully, hidden from the camera.

Director: Daniel Barber of Knucklehead

Editor: Tim Wilson of Friendshop

This spot was one of three that launched a long-running campaign for Fanta. The characters we introduced in these spots evolved and grew; each had their own personality, back story, and unique style. As the campaign evolved, the entire team, both within the agency at the production house, worked closely together for years.

Producing animation can be a challenge for everyone involved. A solid understanding of the projects scope and peculiarities help ameliorate potential misunderstandings and overages.

Directors: Marco Spier and Marie Hyon from Psyop.

Nationwide kicked off their brand campaign with three musical artists who added their own notes and lyrics to the company’s iconic jingle: Rachel “This is My Fight Song” Platten, country star Brad Paisley, and Broadway legend Leslie Odom Jr. The production challenges were varied: managing celebrity talent who wanted to be filmed where and when; searching for studios; overseeing the writing of music demos “just in case” the musician was only a singer, and not in fact, a songwriter. Rachel wrote her song on set that day. She was filmed in the iconic Capital Records studio, where the ghost of Frank Sinatra lingers the hallways.

Directors: Josh & Xander of Radical Media

Editor: Chris Franklin of Big Sky Edit.

A northern California Native American tribe using Siemens technology to help reduce costs and waste? You bet. Production challenges? You bet. The agency partnered closely with the director and production team to come up with a solution together. The result? A moving film that highlights the beauty of the area, and the tribe.

Director: Josh Nussbaum of M ss ng P eces

Editor: Jordan Green