I was the EP of the TBWA Health Collective from 2019 - 2022; a learning curve on so many levels! We kicked off some trope-breaking work for the cholesterol lowering medicine; Repatha. We filmed real patients for one of the best loved of Atlanta health care systems, explained lipid nano particles and made short work of migraines… all while juggling testimonial videos (remote), banners, emails, and pitch videos galore! Here are some examples of my Health and Wellness productions. I just wrapped a complex global print shoot for one of the blockbuster weight loss drugs. I’ve included some older fun work for other healthcare products - Kotex and Depend.
Playing off the cliches and bad stereotypes of feminine products; we created a spot that doesn’t take itself so seriously.
Director: Mike Maguire
Editor: Sherri Margolies
We dropped our pants for Depend undergarments …in Capetown. Production challenges included fitting hundreds of extras in Depend; having them march through city streets, parks and onto a ferry!
Director: Scott Vincent /Hungry Man
Editor: Tom Scherma/Cosmo Street
